Ewan McIntosh began the company, NoTosh Limited, which “invests in tech startups and film on behalf of public and private investors, works with those companies to build their creative businesses, and takes the lessons learnt from the way these people work back into schools and universities across the world.” His organisation is now working with hundreds of schools.
One of the areas they have developed includes “The Design Thinking School”. This has allowed NoTosh to collaborate with companies such as media, fashion and technology in order provide the knowledge they have gained from experts in the creative industries to teachers. Therefore, the teachers can then transfer and integrate this knowledge into the classroom. The way that it works involves a series of three School Conference days (for the teachers) that spread out over four months. Another option is to have a more tailored presentation with the use of the “NoTosh OnTap:” programme that includes “keynotes, hands-on workshops and action planning.” This provides the students with advice and knowledge from those working at a high level in the creative industries and can help them pursue a career in this path. Despite the fact that the programme itself doesn’t rely too heavily on digital media as a way of presentation, it instead presents companies that will be affected by digital media on a regular basis. McIntyre (2011, p.178) stated that “With a growing number of traditional media firms moving their operations online, all of these delivery systems and the digital consumers they service are eager for content of all types. This is a unique method of learning as it allows students to think the same way as creative professionals. It will also hope to inspire children to become involved in the revolutionary technology that they are being surrounded with. This can be through the use of blogs and creating music, videos, films and audio. This would mean that the role of “creator” will be passed onto the new “digital” generation.
McIntyre, P (2011) Creativity and Cultural Production. Issues for Media Practice. [e-book] Available from http://library.rgu.ac.uk/